# Marketing Strategy & Performance Metrics Transparency

**URL:** https://forum.astar.network/t/marketing-strategy-performance-metrics-transparency/9337
**Category:** Uncategorized
**Created:** [January 26, 2026, 9:30pm UTC](https://forum.astar.network/t/marketing-strategy-performance-metrics-transparency/9337 "2026-01-26T21:30:25Z")
**Posts on this page:** 1
**Page:** 1

<div class="post-metadata">

### Author: ![robert12342](https://sea2.discourse-cdn.com/flex020/user_avatar/forum.astar.network/robert12342/32/3589_2.png) [@robert12342](https://forum.astar.network/u/robert12342)
#### Post date: [January 26, 2026, 9:30pm UTC](https://forum.astar.network/t/marketing-strategy-performance-metrics-transparency/9337/1 "2026-01-26T21:30:25Z")

</div>

* * *

**Forum Question:**

> I would like to better understand Astar Network’s marketing strategy.
> 
> What methodologies does the team currently use for both **organic marketing** (community building, content, partnerships, social media, ambassadors, etc.) and **paid marketing** (ads, influencers, sponsored media, targeted campaigns)?
> 
> In addition, could the team share some **performance metrics** , such as:
> 
> - Growth in active users
> 
> - New user acquisition
> 
> - Community engagement rates
> 
> - Conversion rates from paid campaigns
> 
> - User retention
> 
> This would help the community better understand the impact of marketing efforts and how they contribute to the growth of the ecosystem.

* * *