Forum Question:
I would like to better understand Astar Network’s marketing strategy.
What methodologies does the team currently use for both organic marketing (community building, content, partnerships, social media, ambassadors, etc.) and paid marketing (ads, influencers, sponsored media, targeted campaigns)?
In addition, could the team share some performance metrics, such as:
Growth in active users
New user acquisition
Community engagement rates
Conversion rates from paid campaigns
User retention
This would help the community better understand the impact of marketing efforts and how they contribute to the growth of the ecosystem.