Hi @Aradia! I’ve analyzed your proposal in detail, and I’m not in favor of it, at least not until your project moves beyond its current stage. Let me share a more precise breakdown of my position:
1. Roadmap execution (Phase 2 – Month 2: Mainnet Launch on Astar)
First, I reviewed your roadmap, and it’s unclear to me whether you actually met what you outlined for Phase 2 (Month 2): Mainnet Launch (Astar). According to your proposal, you committed to the following:
- Features: NFT Drops, advanced token parameters.
- Target Metrics: 2,000 mainnet NFTs minted, 300 tokens created, 5,000+ transactions.
What exactly are advanced token parameters? These appear to have already been implemented according to your Month 1 report.
NFT Drops were also created and published during Month 1 (justification applies here as well).
In your second report, you stated:
“This month definitely tested us. We faced a series of attacks on our infrastructure that slowed down our roadmap, but we used that as fuel to harden our foundation. We’ve successfully migrated to a much more robust and secure server environment.”
However, this is something that you, as a team and as a developing project, should have already considered from the beginning as part of preventive security planning.
- The second issue here is: where can I see the 5,000+ transactions promised for this second month? I don’t see a detailed report or progress update regarding this metric in your second UGC report.
2. Phase 3 (Month 3): Gamification & Partnerships
The second point relates to what you are supposed to deliver in Phase 3 (Month 3): Gamification & Partnerships. You mentioned:
- Features: Expanded leaderboard rewards, partnerships with artists & gaming projects.
- Target Metrics: 3,000 NFTs minted (cumulative), 50 active token contracts, 10,000 transactions.
What is the progress on this?
What partnerships have you secured?
How do you plan to expand a leaderboard that has not yet been launched?
Phase 3 is already underway for your project, so there should already be meaningful progress in this area.
3. Go-to-market strategy
The third point is more related to your go-to-market strategy. I won’t go into too much detail here, but the key issue is that I’m not seeing real execution or fulfillment of what you outlined. You mentioned the following:
Go-To-Market Strategy
Hype & Awareness
- Cross-promotion with Astar & Soneium official channels.
- Partnerships with NFT guilds, gaming collectives, and artist communities.
- Educational content (threads, TikTok/Reels/Shorts) to onboard non-Web3 creators.
User Acquisition
- Quests on Zealy/AirLyft with NFT + whitelist rewards.
- Regional activations via Web3 hubs in LATAM, SEA, EU.
- Referral incentives for early community growth.
Flagship Launches
- Partner with known artists & brands for first NFT drops.
- Community spotlight series featuring collections built on Aradia.
Retention
- Seasonal competitions with rewards for top creators & traders.
- DAO governance rights for active users.
- Continuous gamification updates to keep engagement high.
So far, the only things I’ve seen are retweets on your X account and a collaboration with Talisman (the latter is great and deserves recognition). Aside from that, I don’t see real reach or execution of what was promised.
Lastly, I’m not pleased with the abandonment of your social media channels, it currently looks like an abandoned account, with 14 days since your last post. This is particularly damaging from a social media algorithm perspective.
There are other reasons why I’m not in favor of the proposal, but they don’t need to be mentioned here. The points above represent the main pillars of my justification.