Hello, dear community, fellow ambassadors, and Astar core team!
This time, I am thrilled to present a proposal that can catapult the Astar brand in LatAm. It involves not only sponsoring a hackathon and an Astar hacker house but also a marketing and content creation strategy that will expand the brand among Ethereum developers taking advantage of all the FOMO around the Ethereum Mexico event that will be attended by Vitalik Buterin and other founders of important projects.
TL;DR
Our most recent participation in the largest hackathon ever held in LatAm, ETH Cinco de Mayo, drew significant attention to the Astar zkEVM protocol. Now, I come with a somewhat similar proposal: to sponsor a virtual and in-person hackathon, a Astar house, provide merch, and carry out a “Road to Astar hack” to create educational technical content aimed at any user who wishes to use Astar but focused on the hackathon. It’s that simple but powerful thing that I aim to achieve!
The cross-cutting solution I propose is the sponsorship of the Frutal Web House hackathon, an event to be held before Ethereum Mexico, one of the largest events in the Ethereum ecosystem that features the participation of Vitalik Buterin (so the FOMO is really significant in these events). In addition to sponsoring the hackathon, I propose distributing merchandise and organizing a “Road to Astar Hack” focused on creating technical content.
This will provide us with tremendous organic visibility, with the participation of many hackers and projects, and we will onboard new developers to the Astar zkEVM protocol. It will be a hybrid hackathon that allows developers from all over LatAm to participate, which increases our exposure to an international audience.
The event organizing teams (Open Web Academy and Frutero Club) have partnerships with multiple communities and universities in Mexico, and they are also the two strongest developer communities in the Caribbean country. Currently, the hackathon is still in the process of brand creation and other preparations, but they are already closing negotiations with several protocols (including us, Astar Network).
Here is the document with all the details of the proposal, the budget, the milestones, real data, important links, and more:
Hackathon partnership here
Merch mockups here