Great observation @Mouthmouth68 
Our toolkits are white-labelled. This means you can have a quest platform on your website instead of on a 3rd party platform. Using your own quest platform, you can build & retain your community on your own platform rather than a 3rd party platform. ‘NOT YOUR PLATFORM, NOT YOUR COMMUNITY’ is our ideology. For that reason, Astar is utilising us for their own internal campaigns.
Just to summarise, we are like Shopify, whereas the names(competitors) you mentioned are like Amazon.