Astar and Soneium at Bitcoin Pizza Day in Lima, Peru 2025

[CJorgeSaez]

Hi @pitcoin777 Thank you for your feedback!

@pitcoin777

Thank you for submitting your proposal. I appreciate the initiative and your commitment to growing awareness of Astar and Soneium in Latin America. That said, I’d like to better understand the strategic value of this sponsorship before moving forward.

Sure! happy to answer any questions

@pitcoin777

Could you please clarify the tangible outputs and KPIs you aim to deliver from this event?

The KPIs for this event are:

• 60-80+ attendees.
• 3 new holders (the 3 giveaway winners).
• 60-80+ people to talk about Astar Network and Soneium.
• Creation of a local community with 50+ members, including developers and builders, where they can stay informed about future events and project updates.
• Social media interaction. Once confirmed, announcements will be made both on PizzaDAO’s global accounts and locally through the accounts of the organizing communities.

@pitcoin777

How will success be measured in a way that aligns with Astar’s core metrics?

This aligns perfectly with Astar’s key values ​​as the event will allow:

• The creation of new wallets.
• The inclusion of new holders.
• Increasing Astar’s reach.
• Increasing awareness and use of Astar tools in new countries like Peru, strengthening its expansion in Latin America.
• The creation of a community of local builders and enthusiasts.
• Amplification on social media.

@pitcoin777

Given that the Bitcoin community tends to be quite siloed and ideologically distinct, what’s the concrete plan to convert this exposure into on-chain users or long-term builders in the Astar ecosystem?

In fact, the event is not for the isolated maximalist Bitcoin community you mention, it is an event that brings together the main Web3 communities of the ecosystem, to turn this exhibition into long-term users and builders of the Astar Ecosystem, I plan to create a local community where builders, enthusiasts and other interested parties can meet and stay updated on ecosystem developments, future events, updates and other relevant information, ensuring a solid and committed community in the long term.

@pitcoin777

From the materials provided, it appears that much of the activation consists of distributing physical merch (t-shirts, stickers, brochures). Is that correct?

That’s right, I’ll be providing some merch and doing a live giveaway using the native $ASTR token as part of the brand activation during the event.

@pitcoin777

Or will there be any structured content such as workshops, technical presentations, or talks introducing Astar and Soneium in more depth?

Of course, both things will be done, during the event, I will have a space to introduce Astar Network and Soneium and share their key features with enthusiasts, builders, and Web3 communities so they can learn about the opportunities and tools available to build and help expand the ecosystem. The main objective is to encourage more developers and builders to join and actively participate in building projects that can help expand the ecosystem.

In the following link you can see a reference event: https://www.instagram.com/reel/DDanCkoRSCO/?igsh=MWJoeGl0Ym82bGgyaA%3D%3D

@pitcoin777

Personally, I’m not fully convinced that side events focused on Bitcoin are the most effective path to establishing meaningful traction in Latin America.

As I mentioned earlier, this won’t be an event exclusively for the maximalist Bitcoin community; it’s a networking event that brings together the ecosystem’s core Web3 communities.

@pitcoin777

I believe larger, more targeted Ethereum ecosystem events may be better suited for that.

Yeah, larger events certainly have a greater impact. I’ve recently proposed Astar Network and Soneium’s participation in one of these events, such as the Peru Blockchain Conference 2025, which is one of the ecosystem’s leading events in both the country and the region. However, I believe that smaller events like meetups and workshops are also very beneficial and provide excellent opportunities to educate and connect with local communities.

@pitcoin777

Additionally, I’d like to understand what content will be delivered and how the messaging will directly support your stated goals of “encouraging adoption among new holders and builders” and “educating about the project.”

For this I will provide an introductory session about Astar Network, latest news, its dApp Staking mechanism, and its multichain capabilities such as WASM and EVM, and the utility of its native token $ASTR incentivizing its adoption and participation in the ecosystem.

@pitcoin777

Looking forward to your response and further clarifications.

I hope I have clarified your doubts, thank you very much for your feedback and valuable comments