Astar and Soneium at Bitcoin Pizza Day in Lima, Peru 2025

[CJorgeSaez]

Hi dear Astar Community!

I would like to introduce Astar Network and Soneium to the main Web3 communities of the Peruvian ecosystem at the Bitcoin Pizza Day Lima Peru 2025, promoting the building on Soneium, highlighting the importance of $ASTR as a key asset within the Soneium ecosystem, and also incentivizing its adoption to future new holders and builders in an event of international scope that commemorates a historic milestone in the crypto world.

The Global Pizza Party is a global celebration, promoted for the 5th consecutive year by PizzaDAO, commemorating the first commercial transaction with Bitcoin on May 22, 2010. Currently, this celebration has expanded to more than 200 cities and over 80 countries, bringing together the main Web3 communities and reaching more than 15,000 participants globally. Bitcoin Pizza Day Lima Peru 2025 is part of this global celebration and is an event that will bring together the main Web3 communities of the Peruvian ecosystem.

• Web: https://globalpizza.party/
• Previous event: https://www.instagram.com/p/DIcKa6PJikW/
• You can see all the locations where this event will take place here: https://map.pizzadao.xyz

Astar Network and Soneium’s participation in Bitcoin Pizza Day Lima, Peru 2025 represents a unique opportunity to connect with key Web3 communities in one of the most active ecosystems in Latin America. This event not only celebrates a historic milestone in the crypto world, but also allows us to build a local community, generate greater brand visibility, and educate about Astar Network and Soneium in a friendly, decentralized environment.

Read the Full Proposal here: Astar & Soneium at Bitcoin Pizza Day Lima Peru 2025 - Full Proposal

I would like to know your opinion on this matter. If you have any questions, comments, or suggestions, please do not hesitate to let me know. Looking forward to your feedback.

Thanks in advance!

Best regards,
Jorge Sáez

[you425]

Thanks for the proposal.
Now you are proposing a different event, but before that I think it is not a bad suggestion to look at the track record of this relatively small event.

Representing Astar Network & Soneium at Peru Blockchain Conference 2025

[PBC2025] Hi dear Astar Community! I’m Jorge Sáez, a professional with over five years of relevant experience in the sector, specializing in the development and execution of growth, operational, organizational, and marketing strategies. This has allowed me to successfully build Web3 communities, strategic alliances, and integrations in Peru and Latin America. I’m excited to greet you and present this proposal with the aim of strengthening the current efforts of Astar Network an…

Before I go any further, I have a few things to confirm and a few suggestions.

• First, I don’t know anything about this event, so if anyone does, I’d like their input.
• On top of that, the amount of merchandise seems excessive for the size of the event: one set of Astar and Soneium t-shirts would be fine, no caps, and one type of sticker would be sufficient.
• What kind of design do you plan to use for brochures, banners, and other printed materials?
• We also need more detailed estimates for each cost
• And we only have two weeks left, can you prepare?

[Matt]

This proposal presents a great opportunity for Astar Network and Soneium to gain visibility in Latin America, especially by engaging with grassroots Web3 communities at a globally recognized event like Bitcoin Pizza Day. The alignment between community celebration and blockchain education feels organic and strategic.

How do you plan to measure the impact or success of Astar and Soneium’s participation in the Bitcoin Pizza Day event?

Will there be any workshops, demos, or incentives (like token giveaways) specifically designed to onboard developers and new users into the Soneium ecosystem during the event?

[CJorgeSaez]

Hi @you425 Thank you so much for your valuable comments

@you425

Now you are proposing a different event

Yeah, I’ve proposed presenting Astar and Soneium at the Peru Blockchain Conference 2025, one of the main events for the ecosystem in the country. This time, the idea is to present both projects at an event that brings together web communities around the world. This event is held simultaneously at the international level. Of course, it’s a much smaller event than the conference, but it will allow us to connect with the main blockchain and web3 communities in the ecosystem, showcase the projects, and build a local community.

@you425

First, I don’t know anything about this event, so if anyone does, I’d like their input.

This is an event that has been held simultaneously in more than 80 countries for five consecutive years. In Latin America, 45 locations have been confirmed, three of them here in Peru. Here you can find some references about this event:

• https://x.com/Pizza_DAO/status/1917947287956754658
• https://x.com/Pizza_DAO/status/1919521262847598942
• https://x.com/Pizza_DAO/status/1919516328764846400
• https://www.instagram.com/p/DIcKa6PJikW/
• You can also see all the locations where this event will take place here: https://map.pizzadao.xyz

@you425

On top of that, the amount of merchandise seems excessive for the size of the event:

This event is expected to have 60-80+ attendees, so I considered that amount of merch. However, as you mentioned, I can reduce it a bit, taking your suggestions into account. I could:

• Leave only one set of T-shirts (10 Astar Designs and 10 Soneium Designs).
• Leave only one set of stickers.
• Discard the caps.

@you425

What kind of design do you plan to use for brochures, banners, and other printed materials?

Regarding the design, there is no problem with that, the idea is to provide summarized information about the projects, main characteristics, and invite to follow the projects on their main social networks. If there are already predetermined designs for this, it would be great to know, if not, there is no problem, I can work on it with the branding materials.

@you425

We also need more detailed estimates for each cost

Regarding costs, everything is detailed in point 6 of the proposal in the Budget Breakdown section.

@you425

And we only have two weeks left, can you prepare?

Sure, no problem with that. What might take longer to make are the T-shirts, but since we’ve reduced the number of units, I don’t think there will be any problems. I work with professional suppliers, and they usually give me the merch within 48 hours or three days at the latest.

Thanks again for your feedback!

[CJorgeSaez]

Hi @Matt , thank you so much for your support, I truly appreciate it!

@Matt

This proposal presents a great opportunity for Astar Network and Soneium to gain visibility in Latin America, especially by engaging with grassroots Web3 communities at a globally recognized event like Bitcoin Pizza Day. The alignment between community celebration and blockchain education feels organic and strategic.

Yeah, the idea is to leverage current efforts in LatAm, and specifically here in Peru, by connecting Astar and Soneium with the main Web3 communities in the local ecosystem, attracting new builders, holders, and enthusiasts.

@Matt

How do you plan to measure the impact or success of Astar and Soneium’s participation in the Bitcoin Pizza Day event?

• 60-80+ attendees.
• 3 new holders (the 3 giveaway winners).
• 60-80+ people to talk about Astar Network and Soneium.
• Creation of a local community with 50+ members, including developers and builders, where they can stay informed about future events and project updates.
• Social media interaction. Once confirmed, announcements will be made both on PizzaDAO’s global accounts and locally through the accounts of the organizing communities.

@Matt

Will there be any workshops, demos, or incentives (like token giveaways) specifically designed to onboard developers and new users into the Soneium ecosystem during the event?

Yeah, during the event, I will introduce both projects and provide information encouraging them to build on the ecosystem. I plan to hold a live giveaway of $60 for three winners, $20 each, to make it engaging and increase participation and engagement.

Thanks again for your support and feedback!

[CJorgeSaez]

@CJorgeSaez

• Leave only one set of T-shirts (10 Astar Designs and 10 Soneium Designs).
• Leave only one set of stickers.
• Discard the caps.

Hi @you425 I’ve updated the proposal by reducing the merch a bit this way, according to your feedback

[you425]

Thanks for the reply.

@CJorgeSaez

Regarding the design, there is no problem with that, the idea is to provide summarized information about the projects, main characteristics, and invite to follow the projects on their main social networks. If there are already predetermined designs for this, it would be great to know, if not, there is no problem, I can work on it with the branding materials.

No, there was no particular design specification from our side. We only asked how they intended to prepare it.

@CJorgeSaez

Regarding costs, everything is detailed in point 6 of the proposal in the Budget Breakdown section.

Yes, this is a question based on our review of the documentation. This question is about wanting a basis for this estimate. For example, a link to the estimate should be provided, as in this proposal.

I understand the other matters, thank you.

[pitcoin777]

Hi @CJorgeSaez

Thank you for submitting your proposal. I appreciate the initiative and your commitment to growing awareness of Astar and Soneium in Latin America. That said, I’d like to better understand the strategic value of this sponsorship before moving forward.

Could you please clarify the tangible outputs and KPIs you aim to deliver from this event? How will success be measured in a way that aligns with Astar’s core metrics? Given that the Bitcoin community tends to be quite siloed and ideologically distinct, what’s the concrete plan to convert this exposure into on-chain users or long-term builders in the Astar ecosystem?

From the materials provided, it appears that much of the activation consists of distributing physical merch (t-shirts, stickers, brochures). Is that correct? Or will there be any structured content such as workshops, technical presentations, or talks introducing Astar and Soneium in more depth?

Personally, I’m not fully convinced that side events focused on Bitcoin are the most effective path to establishing meaningful traction in Latin America. I believe larger, more targeted Ethereum ecosystem events may be better suited for that.

Additionally, I’d like to understand what content will be delivered and how the messaging will directly support your stated goals of “encouraging adoption among new holders and builders” and “educating about the project.”

Looking forward to your response and further clarifications.

[CJorgeSaez]

Hi @you425 Thanks for your feedback.

@you425

Yes, this is a question based on our review of the documentation. This question is about wanting a basis for this estimate. For example, a link to the estimate should be provided, as in this proposal.

Ah ok, you mean invoices and quotes for each item described in the budget, sure, thanks for the suggestion, I’ve already requested them and added them to the proposal

[CJorgeSaez]

Hi @pitcoin777 Thank you for your feedback!

@pitcoin777

Thank you for submitting your proposal. I appreciate the initiative and your commitment to growing awareness of Astar and Soneium in Latin America. That said, I’d like to better understand the strategic value of this sponsorship before moving forward.

Sure! happy to answer any questions

@pitcoin777

Could you please clarify the tangible outputs and KPIs you aim to deliver from this event?

The KPIs for this event are:

• 60-80+ attendees.
• 3 new holders (the 3 giveaway winners).
• 60-80+ people to talk about Astar Network and Soneium.
• Creation of a local community with 50+ members, including developers and builders, where they can stay informed about future events and project updates.
• Social media interaction. Once confirmed, announcements will be made both on PizzaDAO’s global accounts and locally through the accounts of the organizing communities.

@pitcoin777

How will success be measured in a way that aligns with Astar’s core metrics?

This aligns perfectly with Astar’s key values ​​as the event will allow:

• The creation of new wallets.
• The inclusion of new holders.
• Increasing Astar’s reach.
• Increasing awareness and use of Astar tools in new countries like Peru, strengthening its expansion in Latin America.
• The creation of a community of local builders and enthusiasts.
• Amplification on social media.

@pitcoin777

Given that the Bitcoin community tends to be quite siloed and ideologically distinct, what’s the concrete plan to convert this exposure into on-chain users or long-term builders in the Astar ecosystem?

In fact, the event is not for the isolated maximalist Bitcoin community you mention, it is an event that brings together the main Web3 communities of the ecosystem, to turn this exhibition into long-term users and builders of the Astar Ecosystem, I plan to create a local community where builders, enthusiasts and other interested parties can meet and stay updated on ecosystem developments, future events, updates and other relevant information, ensuring a solid and committed community in the long term.

@pitcoin777

From the materials provided, it appears that much of the activation consists of distributing physical merch (t-shirts, stickers, brochures). Is that correct?

That’s right, I’ll be providing some merch and doing a live giveaway using the native $ASTR token as part of the brand activation during the event.

@pitcoin777

Or will there be any structured content such as workshops, technical presentations, or talks introducing Astar and Soneium in more depth?

Of course, both things will be done, during the event, I will have a space to introduce Astar Network and Soneium and share their key features with enthusiasts, builders, and Web3 communities so they can learn about the opportunities and tools available to build and help expand the ecosystem. The main objective is to encourage more developers and builders to join and actively participate in building projects that can help expand the ecosystem.

In the following link you can see a reference event: https://www.instagram.com/reel/DDanCkoRSCO/?igsh=MWJoeGl0Ym82bGgyaA%3D%3D

@pitcoin777

Personally, I’m not fully convinced that side events focused on Bitcoin are the most effective path to establishing meaningful traction in Latin America.

As I mentioned earlier, this won’t be an event exclusively for the maximalist Bitcoin community; it’s a networking event that brings together the ecosystem’s core Web3 communities.

@pitcoin777

I believe larger, more targeted Ethereum ecosystem events may be better suited for that.

Yeah, larger events certainly have a greater impact. I’ve recently proposed Astar Network and Soneium’s participation in one of these events, such as the Peru Blockchain Conference 2025, which is one of the ecosystem’s leading events in both the country and the region. However, I believe that smaller events like meetups and workshops are also very beneficial and provide excellent opportunities to educate and connect with local communities.

@pitcoin777

Additionally, I’d like to understand what content will be delivered and how the messaging will directly support your stated goals of “encouraging adoption among new holders and builders” and “educating about the project.”

For this I will provide an introductory session about Astar Network, latest news, its dApp Staking mechanism, and its multichain capabilities such as WASM and EVM, and the utility of its native token $ASTR incentivizing its adoption and participation in the ecosystem.

@pitcoin777

Looking forward to your response and further clarifications.

I hope I have clarified your doubts, thank you very much for your feedback and valuable comments

[BoomBLB]

The event looks fun and quite breaks from the conventional approach. It’s a really great idea. I especially want the merchandise myself. However, I’d like to ask a few more questions:

1. Expectations for target users who are likely to attend the event - what kind of people are they? I understand they might be different from previous events.

2. Regarding the number of attendees, what are the targets?