UPDATE
First Season Report: AS - Spaces and Streams program in Spanish about Astar Network and Soneium
Hello Dear Astar Community, as promised, here we share the report of this program! 
Summary
AS – The Master Card on Web3 was a pilot program for Spaces and Streams in Spanish that we designed to strengthen, educate, and activate the Spanish-speaking community within the Astar Network and Soneium ecosystems.
During the season, this program established itself as a consistent space for conversation, learning, and community experimentation. It featured an educational format, guests from the ecosystem, live gaming, and participation mechanisms such as POAPs in each episode.
This report summarizes the KPIs achieved, key learnings, challenges identified, and opportunities for future seasons.
Initial Objectives
- Create an educational space in Spanish about Astar Network, Soneium, Startale, and Web3, allowing the Spanish-speaking community to learn more about the protocols, test their platforms/products, and stay up-to-date.
- Increase participation and retention within the Spanish-speaking community.
- Experiment with gamification formats (POAPs, NFTs).
- Connect local and regional communities, ecosystem projects, students, and builders.
Key KPIs (Results)
Reach and Engagement
- Episodes Produced: 9
- Average Episode Length: 40–90 minutes
- Average Viewers per Episode:
- Spaces: 6–12
- Streams without Guests: 20–50+
- Streams with Guests (Web3 communities): 100–200+
- Peak Live Viewers: 200+
Content and Format
- Spaces + Streams completed: 100%
- Episodes with external guests: +60%
- Invited communities: University, gaming
- Gaming + conversation format: One of the most successful in audience retention
Gamification
- POAPs Issued: 1 per episode (9 in total).
Streams and metrics
- AS - EP5: Gaming Web3 with ITEMZ LATAM
Announcement:
Episode:
https://x.com/i/broadcasts/1BdGYZkekMvJX
Highlights
- AS - EP6: Getting to know Soneium Score
Announcement:
Episode:
https://x.com/i/broadcasts/1ypKdqPbkaRGW
Highlights:
- AS - EP7: Soneium Score Season 3
Announcement:
Episode:
https://x.com/i/broadcasts/1eaKbjRNwRRKX
- AS - EP8: Web3 in Universities
Announcement:
Episode:
https://x.com/i/broadcasts/1ZkJzZdmeRoJv
Highlights:
- AS – EP9: End of the Year Closing
Announcement:
Episode:
https://x.com/i/broadcasts/1DXxyWarRayGM
Key Learnings
What worked well
- Content in Spanish with a local and regional focus.
- Dynamic spaces with real educational value.
- Integration of gaming as an engagement tool.
- POAPs as emotional incentive and certificate of participation.
- Collaboration with university and web3 communities of the ecosystem.
- Streaming Format: We initially started with Spaces, and while it’s understandable that our first episodes had low viewership, we noticed that when we switched to a streaming format, we experienced:
- A much larger audience.
- More dynamic episodes.
- Greater ease in sharing information about the ecosystem and explaining how platforms like the Soneium Portal works.
- A closer connection with our guests.
Challenges Identified
- Budget limitations for physical rewards.
- Need for greater advance planning for joint episodes with ecosystem communities.
Adjustments and Strategic Decisions
- It was decided not to process retroactive requests for merchandise funding.
- The program continued without additional funding.
- The merchandise NFTs will be reserved for a future season.
- Consistency and compliance were prioritized over financial incentives.
Qualitative Impact
- Positioning AS – The Master Card on Web3 as a consistent and leading resource for the Spanish-speaking community.
- Closer ties with the community.
- Building relationships with university communities and Web3.
- Validation of the format for future seasons.
Recommendations for Season 2
- Keep POAPs and NFTs as the core of the show.
- Expand the number of international guests from the various Web3 communities within the ecosystem.
- Given that the Conversation + Gaming format was the most successful, it would be fantastic to have core members from the various platforms/games in the ecosystem test them live with the community. Arcas Champions was the game we tested in the Gaming episodes, and those episodes had the highest viewership and were a huge hit with the guests. It’s truly a great game in every way. The idea is to replicate this with other games and/or platforms in the ecosystem in future seasons.
Conclusión
Initially, @Audiarmis and I created AS - The Master Card in Web3 as more than just a Spaces and Streams program for the Spanish-speaking community. The idea was to create a community program specifically for the Spanish-speaking community. This was directly related to the rewards system we had initially planned, but considering that we opted for the retroactive option and due to budget limitations that prevented us from delivering these merch kits on our own, we had to request funding and reformulate the program.
We thank @Community_Council for considering this request.
With that said, AS - The Master Card in Web3 fulfilled its main objective: to create community, generate educational value, and experiment with sustainable formats for the Spanish-speaking community.
The program leaves a solid foundation of learning, content, and relationships that allow us to scale to a more structured and efficient second season.
Thank you so much to everyone who supported this initiative! 
Let’s keep building!
