Unstoppable Grants Proposal: Talentum

[Zakk]

Talentum - Unstoppable Grants Proposal

Summary
Talentum is an all-in-one KOL and community management platform designed to revolutionize Web3 marketing. With a proven track record of successful campaigns for projects like Metis, Aurora, Wild Forest and others, Talentum connects Web3 projects with verified KOLs, community ambassadors, and users. By leveraging blockchain technology, we offer transparency, efficiency, and performance-based marketing solutions.

Talentum has a vast number of unique features that allow Web3 projects to directly reach desired audiences, manage campaigns, holders community, payments etc.:

• Audience filtering through on-chain profiles and activity
• Dynamic reward system based on content quality
• Advanced task creation and management solution
• On-chain gates and verifiable on-chain tasks
• Anti-fraud and anti-sybil mechanisms
• Built-in payment system
• and many more

We aim to integrate with Astar’s ecosystem to help projects drive community engagement, scale their user bases, and maximize the impact of their marketing campaigns.

Background
The Web3 marketing space faces challenges such as lack of transparency, difficulty in tracking campaign performance, and inefficiency in managing KOL and ambassador networks.

Talentum addresses these gaps with:

• Transparent and Automated Campaigns: On-chain tracked tasks ensure accurate reporting and reduce fraud risks.
• Performance-Driven Rewards: Dynamic reward mechanisms incentivize ambassadors and KOLs to meet campaign goals.
• Scalability for Web3 Projects: Seamless onboarding of KOLs and integration of projects into the Talentum ecosystem.

With over 23,000 active talents and 500+ verified Web3 KOLs with a total reach of 15M+ users, Talentum is uniquely positioned to empower Astar projects to achieve unparalleled marketing success.

The Concept
By integrating Talentum into Astar’s ecosystem, we plan to:

• Empower Astar Projects: Provide Astar-based projects with direct access to top-tier KOLs and tailored campaign strategies.
• Enhance Transparency: Use Astar’s blockchain infrastructure to track campaign results and payments on-chain.
• Drive Engagement: Attract real Web3 users through targeted marketing campaigns led by verified KOLs and ambassadors.

Use Cases

1. Token Launches: Talentum facilitates influencer-driven campaigns to attract users to Astar-based token launches.
2. Community Building: Onboard ambassadors to grow communities for Astar-based projects.
3. Cross-Project Collaborations: Foster collaborations among Astar projects to enhance mutual growth and visibility.
4. Event Promotions: Leverage Talentum’s network to drive participation in ecosystem events and hackathons.

Take a look at our recent success case:

Differentiation
Talentum stands apart due to:

• Blockchain-Powered Marketing: On-chain task tracking and reward distribution ensure transparency and trust.
• Performance-Based KOL Engagement: Dynamic reward systems aligned with campaign outcomes.
• Scalable Network: A vast pool of verified KOLs and ambassadors ready to support Astar projects.

Talentum’s features are tailored for Web3 projects, ensuring alignment with blockchain principles like decentralization and transparency.

Technical Details
Talentum will leverage Astar’s robust infrastructure to:

• Implement On-Chain Task Tracking: Use indexers to record and verify task completion.
• Integrate Astar Wallets: Enable smooth onboarding and authentication for Astar users…
• Provide Advanced Analytics: Build dashboards that analyze campaign performance, token interactions, and audience engagement on Astar.

Roadmap
Current Status:
Talentum is fully operational, with a proven track record in managing KOL and ambassador campaigns for Web3 projects.

Next Steps:

1. Integration with Astar:

• Develop features for on-chain task tracking.
• Collaborate with Astar-based projects to onboard campaigns.

2. Expand Talent Network:

• Grow the pool of talents and KOLs with a focus on Astar projects.

3. Marketing and Community Engagement:

• Promote Astar-based projects through targeted influencer marketing.

Timeline:

• Phase 1 (Q1 2025): On-chain integration and pilot campaigns.
• Phase 2 (Q2 2025): Scale to broader Astar projects and refine platform features.

Grant Request
We request 2 million ASTR for the initial 4-month period. The funds will be used as follows:

• Platform Development (20%): Building on-chain tracking and integration.
• Talent Rewards (70%): Expanding the KOL and talent network for Astar projects through campaigns with rewards.
• Marketing and Miscellaneous (10%): Campaign promotions and community engagement.

If successful, we aim to extend the grant for another 4 months to further scale our impact.

Benefits to Astar

1. Increased Adoption: Drive user engagement and traffic within the Astar ecosystem.
2. Visibility for Astar Projects: Support Astar dApps in gaining traction and user adoption.
3. Showcase Astar’s Capabilities: Highlight Astar as a leader in blockchain-based marketing innovation.
4. Strengthen Community: Create synergies among Astar projects and their audiences.

Conclusion
Talentum’s integration with Astar represents a unique opportunity to redefine Web3 marketing. By combining our platform with Astar’s cutting-edge infrastructure, we can unlock new levels of transparency, engagement, and growth for Astar projects.

We are committed to delivering measurable results and strengthening Astar’s position as a leading blockchain ecosystem.

Our app: https://app.talentum.id/
Twitter: https://x.com/TalentumID
Client deck: https://docsend.com/view/5eguiexq3jgsrndr

[you425]

Welcome, thanks for the proposal.
It sounds like you already offer the service and various projects are using it, which is great.

Now, about UCG, perhaps there is a misunderstanding.
UCG grants are made through the dApp Staking system. This means that instead of handing over ASTRs as is, you will be rewarded daily by staking ASTRs from the Treasury to the eligible projects. Also, the maximum amount of ASTRs in this case is 17M ASTRs.
For more information, we recommend reading the following document.

Astar Unstoppable Community Grant Program | Welcome to Astar

[Matt]

The proposal outlines a promising integration of Talentum with Astar’s ecosystem, leveraging blockchain transparency and performance-based marketing. However, more specifics on the anti-fraud mechanisms and sybil attack prevention could strengthen confidence in the solution.

How does Talentum ensure the quality and authenticity of KOLs and their audience to avoid engagement inflation or fraud?

[VasaKing]

I tried the platform the other night and I think the experience is very user friendly. As mentioned by others there is already a program called UCG where you can apply to be listed and supported with dApp staking. I hope to see the new version of the proposal soon so I can ask a couple of questions that I have in mind

[Juminstock]

Great project!

I had met them before when I was studying a bit about Metis, as they use you as a platform for metrics management.

I would like to know what the action plan will be specifically for Astar, how will the execution of all this be? Beyond the information you present us in the main post.

On the other hand, we are going through a transition to our on-chain governance, so I recommend you to soak a little bit of the subject.

Subsquare | Astar

[Vangardem]

The projects that promote the networks are very interesting, however, sometimes managing many networks tends to dilute their effectiveness, so in addition to showing their general virtues, I would like to know what specific plans you have for Astar, how would they help its growth in the short and medium term?

They say that 70% will be distributed in rewards, and 20% for development and 10% for campaigns, I think that 10% is empty, since it can be included in the 70%, after all they are campaigns that should be rewarded.

Thank you!

[Zakk]

Oh, I see. Thank you for bringing this to my attention!

Is there a grant program for beneficial collaboration between our project and Astar?

[Zakk]

Thank you for your question Mark!

1. To achieve KOL specialization on Talentum, users need to connect their profiles (e.g., X, YouTube, TikTok, etc.) and submit a specialization request. We then manually verify that the content is decent, unique, and that the user has real metrics based on overall activity, such as the number of reactions, likes, comments, etc. It is usually easy to detect fake numbers. In fact, most specialization requests we receive are rejected.

2. We developed our own Sybil score based on several factors, including:

• Presence and quantity of tokens across multiple EVM networks
• Number of NFTs
• Wallet active days, months, and years
• Days since the first transaction, first outbound transaction, last outbound transaction, and the duration from the first to the last outbound transaction
• Number of outbound, inbound, unique, and error transactions
• Presence of an ENS domain and its expiration
• Score from the Gitcoin Passport
• Some additional factors

Each factor contributes a specific weight to the total score. This weighting means that to manipulate the system, a Sybil attacker would need to invest significantly in each account, making such an attempt economically unprofitable.

[Zakk]

Thanks for your feedback, VasaKing.
Appreciate it!

[Zakk]

Thank you, Juminstock!

Regarding the action plan:
After implementing Astar support on our platform, we will need to hold a meeting (or a series of meetings) to determine the goals for the Astar ecosystem.

Based on these goals, we will create a concise plan with defined metrics for the campaign. If Astar is satisfied with the proposed plan and metrics, we will proceed with creating a campaign to attract users to Astar or its ecosystem projects.

Of course, during the campaign, we will be able to analyze performance and make adjustments as needed.

[Zakk]

Thanks for your question, Vangardem!

1. We are not currently exclusive to any ecosystem, but each campaign on the platform is separate and has its own goals. For example, campaigns may aim to gain on-chain traction, increase game downloads, or reach a certain number of videos about the product. Some projects even use the platform in private mode as a tool for managing tasks for a closed group of ambassadors. Therefore, the specific plans will depend on Astar’s vision and goals.
2. 70% are rewards are for completing tasks on the platform, while 10% is allocated for external marketing, such as attracting users to the campaign through ads on our partners’ social media. However, these numbers are open to discussion, and the final figures will depend on the defined plan for the campaign.

[you425]

Currently the only grant program available on Astar is UCG.
However, if the community allows a different type of funding (Grant), it could be adopted.

In other words, I think we can switch this proposal to just being a Grant and not a UCG, and then proceed with the discussion.

[Vangardem]

Thank you for your reply, it is clear to me, good luck.

[Zakk]

That would be great!

[Juminstock]

@Zakk
Great! I love the idea and it seems to me that we can achieve great things together.

What’s not clear to me is why apply for UCG then? Isn’t it better to simply propose a partnership with Astar and have the community evaluate it?

[Zakk]

Thank you, Juminstock!

It seems I misunderstood the concept of UCG
Is it possible to change the current topic, or do I need to create a new one?

[Juminstock]

UCG (Unstoppable Community Grant) is more a support to new projects that need funding to be formed and to be able to release a usable product in the Astar ecosystem.

A clear example of this is Neemo Finance, which is already a self-sustaining and very capable project.

You could continue with your current proposal, however we have a limited capacity of program slots, so we could evaluate and accept or deny as a community.

Since our on-chain treasury is up and running, I would recommend you to propose a partnership for 2-3 months and show results. This is just my opinion

[BoomBLB]

Thank you for the proposal. The project looks very interesting. If I may, I’d like to ask a few additional questions:

1. While the numbers are quite impressive, what about the user response? Both in terms of feedback and various statistics?

2. What are the project’s sources of revenue and expenses?

3. What’s the situation regarding both direct and indirect competitors?

[VasaKing]

Actually I think it can go for a Governance Treasury proposal , Cause You are not applying to UCG and it’s more focused on partnership instead of listing on dApp staking. I might still suggest to check the UCG program because You can benefit from it as well , instead of using 70% of funds You can use the generated rewards for giveaways,campaigns wirh Astar partners and most importantly to sustain the development of Talentum @Zakk

[Zakk]

Thank you for sharing your thoughts! This makes sense.