Driving adoption and expansion of Astar Network and Soneium in Peru

UPDATE

Hi Dear Astar Community, as promised, here is the Final Report on Astar Network’s Participation in Blockchain & Web3 – Hacking the Future | URP 2025 Destination Devconnect! :raising_hands:

This event took place on Thursday, October 23, 2025, at Ricardo Palma University.

Astar Network’s participation in this University Conference was undoubtedly a key opportunity to further strengthen our presence in the Web3 ecosystem in both Peru and Latin America, and to continue consolidating Astar, along with Soneium, as one of the most innovative and builder-friendly networks in the region.

I am pleased to announce that the event was a resounding success and below, I present the achievements and a summary of the event :rocket:

Here you can see the event announcement:

https://www.instagram.com/p/DPPGC_pjjfL/

Here you can see the announcement of Astar Network’s participation as an official sponsor of the event:

https://www.instagram.com/p/DP2EGhIEmV_/

This event became the central hub for Web3 in Peru this past quarter. Most of Peru’s Web3 communities joined, along with some of the leading communities in Latin America, for a total of 13 Allied Communities.

Here are some of them:

The event featured 4 truly valuable Community Panels, where each community presented on a specific topic, sharing valuable and educational information, experiences, and advice with the attendees.

You can view the panels here:

The event also featured 3 motivational, educational, and valuable talks for the community, as well as personal anecdotes and advice for attendees.

You can see the talks here:

At this event, I had the great pleasure of giving this motivational talk, aimed at encouraging attendees to take the plunge, overcome their fears, and embrace building in Web3, shaping their ideas and projects, and utilizing the tools the ecosystem offers. As the talk was sponsored by Astar, I provided an introductory overview of the project, its global reach, our local and regional initiatives, our Streams program, and, of course, invited them to delve deeper into the protocols and join our communities. :astr:

Here you can see the full event agenda:

Following my talk, I held a community session with questions related to the topics discussed and interaction with our WhatsApp community, where I gave away 2 merch kits (the same ones offered in the Streams program) and 2 branded t-shirts.

The merch kit consists of the following:

  • 1 T-shirt.

  • 1 Thermo.

  • 1 Notebook.

  • 1 Mousepad.

  • 1 Circular metal keychain.

Here are some photos:

In the following video you can see the audience’s participation in the community activation:

Here you can see some photos of the event:

In the following posts you can see the full summary of the event:

Event Summary

Talk Highlights:

Panel Highlights:

Event Testimonials:

The following post was created by one of our allied communities, the Club Blockchain PUCP, a university blockchain community with whom we had a meeting few days ago.

https://www.instagram.com/p/DQYVOcHkYil/

:money_bag: Budget Involved: 31,783 ASTR ⁓ $460,86

The budget includes a 26% buffer to cover price fluctuations:

  • EMA 30: $0.0145
  • Daily Price: $0.0135
  • Current loss in value between both prices: 7%
  • Buffer: 22% (7% of the current difference in value + an additional 15% to cover the expected future fluctuation in 1-2 weeks)

The event was executed retroactively, with the intention of demonstrating, through concrete and real results, the reach and participation, all aligned with the mission of strengthening the Web3 ecosystem in Peru and connecting new audiences with the Astar Network and Soneium ecosystems.

The budget was optimized to ensure maximum impact at the lowest possible cost, while maintaining quality in materials, brand presence, and overall production.

Proposal link

:bullseye: Participation Goals:

  • Position Astar Network and Soneium as some of the most innovative protocols within the Latin American Web3 ecosystem.

  • Connect with key communities of builders, students, and enthusiasts in Peru.

    Inspire new developers to explore, build, and actively participate in the Spanish-speaking Astar community.

  • Strengthen the presence of Astar Network and Soneium in Peru and Latin America, providing educational value and real opportunities.

:fire: Event Success Highlights:

  • Sold out days before the event.
  • 190+ attendees in total, exceeding expectations.
  • Diverse audience: developers, builders, students, educators, designers, entrepreneurs, and creators.
  • Great interest in Astar Network, Soneium, and Web3 in general, as well as the opportunities they offer.
  • Post-event discussions focused on development opportunities and exploring the ecosystem.

:microphone: Presence & Engagement:

  • Astar Network was presented as an Official Sponsor.
  • Talk sponsored by Astar Network: “From Curiosity to Creation: How to Turn Your Ideas into Real Impact in Web3,” presented by Jorge Sáez (Astar Network).
  • Branded promotional materials, QR codes, and guides were shared throughout the event to facilitate access to the ecosystem.
  • Multiple mentions were made during the conference, panels, and networking sessions, as well as in all posts created after the announcement of Astar Network’s participation as an Official Sponsor of the event.

:handshake: Community Dynamics:

  • Live activations, audience Q&A sessions, and interactive activities.
  • Networking spaces where Astar Network and Soneiun were shared in more detail.
  • Featured mentions at the event.
  • Featured mentions on social media before and after the event.
  • Extension with local and regional partner communities.

:bar_chart: Results
:busts_in_silhouette: On-Site Participation

:globe_with_meridians: Estimated Digital Reach

  • +20,000 impressions.
  • +400 interactions (likes, reposts, comments).

:speech_balloon: Community Engagement:

  • 100+ new members have joined the Astar Hispanic Community on WhatsApp.
  • 30+ developers are now part of our community, and some have expressed genuine interest in building on Astar Network or Soneium.

WhatsApp Community: WhatsApp Group Invite

Our community grew by more than 100%, going from 62 members to 152 members.
We now have a slightly larger and stronger community with 150+ members. :flexed_biceps:

The main challenge now is to continue developing initiatives to make them active members, so they can engage with the ecosystems and continue driving their growth.

It was a great day, and a great pleasure to continue fostering the Astar Network and Soneium ecosystems. Thank you to everyone who supported this initiative! :raising_hands:

Let’s keep building together! :astr:

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