Astar and Soneium at Bitcoin Pizza Day in Lima, Peru 2025

UPDATE

:memo: Final Report — Astar Network’s Participation in Bitcoin Pizza Day Lima 2025.

Hi everyone, as promised, here is the final report of the event! :raising_hands:

On May 22, 2025, Bitcoin Pizza Day Lima 2025 took place, an event that is part of the international celebration of Global Pizza Party 2025. At this event, I had the pleasure of including Astar Network as an Official Sponsor and presenting it to key Web3 leaders and communities in the local ecosystem.

You can see the official announcements here:

It was a truly extraordinary experience, marking a milestone in our presence in the Web3 ecosystem in Peru and Latin America.

The event was truly incredible. It was organized by PizzaDAO, Marketing Community, and CryptMorfosis. It had a high attendance rate and was even completely sold out before the event. With over 100 people gathered in Miraflores, and over 300 registrations, the event was filled with a tremendous community energy that exceeded all expectations, making this a night full of Web3, networking, and of course, pizza!

During the event, I had the opportunity to connect with developers, students, educators, artists, Web3 project and community leaders, as well as crypto enthusiasts, introducing Astar and its efforts to drive real-world Web3 adoption. :rocket:

Many people showed great interest in learning more about how to build on our network, especially learning about our connection with Soneium (Sony) and our focus on practical use cases.

During the event and as part of the community activation, I held a raffle where I distributed $50 in ASTR to 5 lucky winners who each received $10 in ASTR.

Here I share some photos of the event:














Here you can also see a little about what this incredible event was like!

https://www.instagram.com/p/DKF087iJhP2/?utm_source=ig_web_copy_link
https://www.instagram.com/p/DKFtGp0J6jW/?igsh=MWczNDFlanR0dGZsdg==

Here you can see some testimonials and a brief summary of the presentation about Astar:

After the event, on Friday, May 30th, our participation expanded regionally thanks to our participation in the Space organized by Marketing Community, where we discussed the impact and purpose of initiatives like Pizza Day and how they can become a real gateway to the Web3 world.

https://x.com/i/spaces/1YpJkBWZbvYGj

This event not only left a lasting impression on those who attended in person, but also expanded the digital conversation, enabling the creation of a local community with more than 60 members, as well as the creation of local channels where all official information is shared in the local language. It also allowed for the creation of new alliances in the region with some of the main Web3 communities and initiatives.

Astar Network Local Spanish Channels:
X: https://x.com/AstarNetwork_LA
Instagram: https://www.instagram.com/astarnetwork_la/
WhatsApp: https://chat.whatsapp.com/LgPQTxMIR5T1Wsd5RBqqfA

Budget involved: 18,520 ASTR ⁓ $518

Based on the valuable feedback received from the Astar community on this proposal, I held this event retroactively. Since I was responsible for the costs, I had to reduce the merchandise slightly, leaving only 1 banner and 100 brochures, plus the live raffle.

I have updated the budget in the proposal, making these reductions.
You can find the details in point 6 of the Budget Breakdown section:
https://docs.google.com/document/d/19LvIftZRVf01VeXetlkHN_i2-w_iEoukDtHQ-O_W0zg/edit?usp=sharing

:bullseye: Participation Goals

  • Position Astar Network as one of the most innovative blockchains in the Latin American Web3 ecosystem.
  • Connect with key local communities of builders and enthusiasts in Peru.
  • Spark interest in building and participating in Astar and Soneium’s Spanish-speaking community.

:fire: Event Success Highlights

  • Sold out event days in advance.
  • Full capacity with over 100 attendees.
  • Diverse crowd: developers, creators, enthusiasts, students, educators, and Web3 entrepreneurs.
  • Strong interest in Astar Network and its connection to Soneium (Sony) sparked ongoing conversations post-event.

:microphone: Presence & Engagement

  • Astar Network participated as an official event sponsor.
  • Live talk introducing Astar’s mission and tech innovations.
  • Promotional materials and QR codes shared for direct community access.

:handshake: Community Dynamics

  • Astar & Soneium-themed trivia with rewards.
  • Networking between attendees, communities, and sponsors.
  • Featured mentions and visibility during main talks.
  • Video testimonials from attendees praising Astar’s clarity and innovation.

:bar_chart: Results

On-site participation:

  • 100+ attendees
  • Sold-out entry

Estimated digital reach:

  • 10,000+ impressions and 120+ interactions (likes, reposts, comments), across social media, among all the posts related to Astar’s participation in the event, made by both local channels and allied communities(X, IG)

Community engagement:

  • 60+ new members joined the Spanish-speaking Astar WhatsApp Community
  • 10+ devs expressed strong interest in building on Astar

Media & visibility:

  • Featured participation in the official Marketing Community XSpace, alongside Ascendia LATAM and LATAM PizzaDAO’s global coordinator
  • Positive exposure and new connections with influential Web3 leaders from Peru and Latin America, as well as with builders and ecosystem enthusiasts.

The event was truly incredible and a complete success. Thank you again to all the community members who supported this initiative! :raising_hands:

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